Alex began spreading the word with a snail mail letter campaign.
“I literally made a list of everyone in my network: family, friends, colleagues, etc. People I KNEW would donate. I made an effort to find mailing addresses and wrote personalized letters to these people.”
Consider how unusual it is to receive a physical letter these days. The rarity of paper letters and the work that goes into sending one is precisely why it’s such a compelling way to show your sincerity and commitment to your project.
And it paid off for Alex:
“That effort resulted in the HIGHEST return. Of the letters, I would say about 60% of those people gave something, even if it was their best wishes. More than half the money I got came from these people.”
Instead of spending a lot of time worrying about minor things like font color, Alex knew that when push came to shove, unessential details would not make or break his crowdfunding campaign. Instead, he chose to focus on people, since they play the primary role in the end.
The decision to support Alex leads back to one thing: a connection with him or his work.
“When it comes down to it, people give money to projects and causes they like. Either they’ve shared personal experiences with this person or they’ve found another way to connect.”
Showing you care for your audience is a common theme woven into every successful crowdfunding campaign. Accomplished teams understand that the campaign’s outcome is directly tied to the relationships they build and nurture, which involves transparency, integrity, and authenticity – all things Alex addressed in his pitches and on his website.
Staying in the driver’s seat was important to Alex when he was assessing which crowdfunding platform would be the best fit.
“With other platforms you have very little control over the outcome, and the percentage that these platforms take seemed a bit excessive. I stumbled upon IgnitionDeck early on, when it was only a plugin in the beta stages. It was risk, but in the end, having the control that [IgnitionDeck offers] was extremely beneficial.”
Other IgnitionDeck pros on Alex’s list:
“Be 100% transparent. People do NOT want to feel cheated. That’s the absolute WORST thing you can do.”
Alex has several other bits of advice for other crowdfunders:
Read more IgnitionDeck Crowdfunding Case Studies here, sign up to our newsletter to get updates, and check out this preview from Alex Luprete’s upcoming film, ENTANGLEMENT starring Nick Gomez (Dexter, Walking Dead, Looper, The Red Road). ENTANGLEMENT is awaiting release later this year.