Blog

4 Must-Haves for Converting Shoppers Into Buyers

Posted in E-commerce by IgnitionDeck

We’ve all done it — a trip to the mall with no intention of buying anything. We tell ourselves we’re just window shopping, until we see something we have to have. And then, faster than we can say “Do you take Apple Pay?” we’re leaving the store, shopping bag in tow. So, what happened? Why did we buy something even though we had…

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5 Ways to Create a More Enjoyable Customer Support Experience

Posted in E-commerce by IgnitionDeck

What if we told you the chasm between that which you and your customers perceive to be “above average” customer service is as wide as the Grand Canyon? According to recent research, 80 percent of companies believe they offer superior customer service, but only 8 percent of customers agree. Something is obviously going on here! Researchers call this phenomenon “the customer service…

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Understanding Payment Gateways For Your Ecommerce Store.

Posted in E-commerce by Emma

Why do you need a payment gateway? Simply put – to accept money.  In order to process financial transactions online, you need a payment gateway that works as a line of communication between your site, your customer’s payment method and your online account that accepts funds. Understanding payment gateways is a little bit of a hurdle, but we’re here to…

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A Crash Course in Content Marketing for Crowdfunding & E-Commerce

Posted in Crowdfunding, E-commerce by Drew

When you began researching the steps necessary to achieve success in your online venture, you most likely started stumbling across advice from the marketing realm. You have probably also come across catch-phrase “content marketing.” Your first thought may have been: What the heck is that? Today we are going to explain what content marketing is and how you can use it to increase the…

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Stardate 1.6: E-commerce Set to STUN

Posted in E-commerce, IgnitionDeck by Drew

As usual, we’re always working to make our suite of powerful self-hosted crowdfunding and e-commerce tools even better. With IgnitionDeck Commerce (IDC) version 1.6, we’ve seriously leveled-up! We’ve also made a number of important improvements to the rest of our suite of products including our themes. Let’s have a look at some of the highlights. 

How to Bundle Your Way to More Sales

Posted in E-commerce by Drew

At its core, e-commerce is no different than any other type of business. Yes the presentation may differ, but key marketing principles, like brand positioning still apply. In fact, one could argue that on the web, since we cannot touch, taste, or feel the product, branding and positioning are even more important, and crafting a proper offering requires a very deliberate decision making process. There…

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From Prophet to Profit: 5 E-Commerce Trends for the Savvy Entrepreneur

Posted in E-commerce by Drew

Our radar systems are picking up on some interesting e-commerce trends and statistics on the ways people like to shop online. Since we’re always looking for opportunities to help you increase sales and succeed in your e-commerce business, we decided to share some of these with you today so can you can stay on course, and be where your customers are headed….

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How to Write Product Descriptions LIKE A BOSS (and actually sell stuff)

Posted in E-commerce by Drew

Think back to the last time you had to have something. Perhaps, it was that ostentatiously priced hoodie you now wear everyday, the Tinder Plus subscription you hide from your friends, or those microfiber dust-mop shoes you pretend to clean the floors with. No matter what the item was, what did you do before you bought it? Besides hem and haw at…

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