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How Much Does Crowdfunding Really Cost?

Posted in Crowdfunding by IgnitionDeck

We’re all familiar with the old adage “you’ve got to spend money to make money.” Unfortunately, many newbie crowdfunders seem to forget this reality, and it’s easy to understand why. After all, you wouldn’t be asking others for cash if you were swimming in it, would you? Despite the revolutionary advantages crowdfunding provides – increased accessibility to investors, reliable viability…

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The Videos of the 10 Most Funded Crowdfunding Campaigns Ever

Posted in Crowdfunding, Success Stories by Emma

Video –– it may have killed the radio star, but it’s helped fund a ton of crowdfunding campaigns! “…what better way to engage the imagination than with a vivid, colorful, and entertaining video?” According to a recent study conducted by MPW Media, the medium is crucial when it comes from taking campaigns from idea to reality. After analyzing 7,196 projects…

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A Crash Course in Content Marketing for Crowdfunding & E-Commerce

Posted in Crowdfunding, E-commerce by Drew

When you began researching the steps necessary to achieve success in your online venture, you most likely started stumbling across advice from the marketing realm. You have probably also come across catch-phrase “content marketing.” Your first thought may have been: What the heck is that? Today we are going to explain what content marketing is and how you can use it to increase the…

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How to Achieve Crowdfunding Success: A Video Edition

Posted in Crowdfunding by Drew

If you’re thinking about launching a crowdfunding campaign, you’re probably doing a considerable amount of research. We decided to put together a few informative videos, that are also fun, so you can kick back for a minute and enjoy them, but still be researching. We think these videos will help get you on track Amanda Palmer’s TED Talk This TED Talk from…

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3 Questions Every Nonprofit Needs to Answer Before Crowdfunding

Posted in Crowdfunding by Drew

Planning is Everything That’s what all successful crowdfunders advise. We’ve discussed many aspects of preparation in previous posts and in our case studies. Choosing a platform (whether it’s a self-hosted crowdfunding solution, or a service), carefully designing levels of support and rewards, doing test transactions, and creating compelling content to engage potential supporters, are just a few of the important things…

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Learning from Success: 7 Key Crowdfunding Tips for Musicians

Posted in Crowdfunding by Drew

Crowdfunding campaigns are a great way for musicians to raise money for studio and mastering time or touring funds, but they are also large undertakings that involve a lot of planning and preparation. Many crowdfunding campaigns fail due to poor planning or unrealistic goals. But with some insight from bands that have pulled it off successfully in the past, your band…

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Top Tips for Launching a Successful Crowdfunding Campaign

Posted in Crowdfunding by Drew

Launching. If only it were as simple as slapping a page online and watching the numbers roll in. Really though, a good amount of work goes into creating even the most straight-forward crowdfunding campaign: writing good copy for social media and newsletters, designing and building campaign pages, scripting, shooting, and editing videos–this stuff takes time, focus, and creativity. On top of that, you may realize at some…

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4 Core Community Building Principles You Can’t Launch Without

Posted in Crowdfunding by Drew

We’ve all heard the adage: if a tree falls in a forest, and no one is around to hear it, does it make a sound? But what if you applied that to crowdfunding campaigns. Can they succeed if there aren’t any visitors there to make a pledge? Statistics show that many projects do not succeed. Only 44 percent of crowdfunding…

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Brand Building for the Modern Day Crowdfunder

Posted in Crowdfunding by Drew

Apple, Nike, Starbucks, and Armani. Logos, colors, fonts, and graphics. No, the above list isn’t the beginning to the stupidest remake of the song Royals ever (OK, actually that might be kind of funny). These are the types of things most people think of when they ponder: What is a brand? But last week, we discovered that a great crowdfunding brand is really a well-told…

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How to Crowdfund Like a Marketer (For Creatives)

Posted in Crowdfunding by Drew

Crowdfunding. Everyone’s doing it. Your grandma. Your hairdresser. The cab driver on Canal and Bowery… (OK, maybe not everyone). But the industry has grown 1000 percent since its mainstream popularization in 2009, according to Entrepreneur.com. At this rate, crowdfunding will generate $3.2 trillion in economic value per year by 2020. Yes, you read that right: Trillion. And it’s easy to…

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